Sales 2.0 - how to sell in 21st Century

Everyone is talking about the Web 2.0 as a second generation of web-based communities and services, such as social networking sites that facilitate collaboration and sharing between users.

I firmly believe that is time to start talking about Sales 2.0.

Certainly there are many areas that sales people are affected with the new technology, pushing them to be more pro-active and having more control over the tools they are using.

To give a few examples I would say that communications with the customer is affected with Sales 2.0 because many sales reps are having their own blogs; emails are taking over the communication to a different level, many sales reps are always available due to a technology and Blackberry phones of the world, and especially internet makes it possible to do something that even decade ago was impossible – research companies before you contact them with the help of RSS feeds, Hoovers, etc.

This is an excerpt from my book "Trigger Events - how to find your next customer" . To find more about the book and how to order it visit my website www.alenmajer.com